NetJets + Northrop & Johnson
Because Northrop & Johnson would be NetJets’ first yachting partner, this project gave me an opportunity to create standardized copy around a new vertical. I used consistent vocabulary to ground the copy across the site and beyond.
I also wanted my word choices to follow the elevated language characteristic of NetJets’ brand voice. The overlap between luxury air and sea travel is exceptional service and exclusivity, and I aimed to sell the ideas with grace (and a little gilding).
Announcing NetJets’ 100th Citation Latitude
NetJets received the 100th delivery of their best-selling aircraft and held a water salute at the Columbus headquarters to commemorate the event. I wrote copy for this landing page to detail how the event represented a major growth milestone for the company with an appeal toward NetJets’ prospects.
After publication, a fellow intern on the Business Insights and Analytics team shared data about the accompanying email I had written. For that month, the email alone brought in:
46.5% of site visits
57.1% of lead form submissions
55% of lead form views
